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Privacy Policy (Datenschutzerklärung)

1. Name and Contact of the Controller

This website is operated by:

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2. Data Collection and Purpose of Processing

We process personal data when you:

• Submit a form on our website
• Use our platform and services
• Visit our website (via analytics tools)
• Make a payment

The personal data collected may include:

• Name
• Email address
• Website URL
• Business description
• Package selection
• IP address and browser/device information

We process this data for the following purposes:

• To provide our services (Art. 6(1)(b) GDPR)
• To improve our website and offering (Art. 6(1)(f) GDPR)
• To fulfill legal obligations (Art. 6(1)(c) GDPR)
• Based on your consent (Art. 6(1)(a) GDPR), when applicable

3. Use of Cookies and Tracking Technologies

Our site uses cookies and similar technologies to improve user experience, track interactions, and measure performance. You will be informed via a cookie banner and may give or revoke consent.

Technologies used may include:

• Google Analytics
• PostHog

Cookies are stored for varying durations depending on type (session vs persistent).

4. Analytics and Third-Party Tools

Google Analytics

We may use Google Analytics, a web analytics service provided by Google LLC. Data may be transferred to servers in the USA. We use IP anonymization and standard contractual clauses to ensure GDPR compliance.

PostHog

We use PostHog to track product usage and site interactions. This may involve collecting pseudonymized user behavior data (e.g., click paths, heatmaps). Where applicable, this is based on your consent.

Stripe Payments

We use Stripe for secure payment processing. Data processed includes billing details and payment method. Stripe may store data in the U.S. and uses standard contractual clauses to ensure compliance.

5. Data Storage and Retention

We store personal data only for as long as necessary to fulfill the purposes above or as required by law. Analytics data is typically anonymized or deleted after 26 months.

6. Your Rights

Under the GDPR, you have the right to:

• Access your data
• Correct or delete your data
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority (e.g., Berlin Datenschutzbeauftragte)

To exercise any of these rights, contact us at: contact@gazzetaseo.com

7. Hosting and Data Processing Locations

Our platform is hosted on Google Cloud within the European Economic Area (EEA). Data may be transferred outside the EEA only with appropriate safeguards (e.g. SCCs).

8. Data Security

We use technical and organizational security measures to protect your data, including HTTPS, access controls, and encrypted storage.

9. Updates to This Policy

This Privacy Policy may be updated from time to time. Please check back periodically.
Last updated: June 2025.

10. Legal Notice

For further legal information, see our Impressum:
https://gazzettaseo.com/impressum